If you are running a business, how people perceive your brand is one of the most important things you should focus on. Fortunately, improving your brand image isn’t that complicated. One of the simplest and most affordable ways to bolster your brand is to use a DIY envelope. While they may seem small and forgettable, envelopes say a lot about your company. This is why they are absolutely worth your effort, time, and investment. Here are some creative ways to utilize envelopes for business and personal use.
Play Around With the Size
One of the things you want to achieve with your envelopes is to make sure they stand out. People receive lots of promotional items, personal letters, and bills in their mail, and you don’t want your communications to just disappear into the crowd. An easy way to make your envelopes unique is to bump up the size.
Changing the size is quite easy if you are going for DIY envelopes. For instance, you can create 6×9 envelopes. They are larger than average, yet they mail at the same rate as regular ones. This means you can get the attention you want without increasing the cost of mailing. This envelope is not only noticeable, but it also gives you room for branding, slogans, and embellishments.
Personalize For Every Customer
If you really want to stand out and grab the attention of your recipient, you have to cater to each of them individually. However, this may not be practical if you are sending out thousands of mail. Instead, you can place your customers into groups, each one with a different DIY envelope design. Think about what each group may be interested in seeing. Perhaps you can also use past purchases, gender, and age to come up with key groups. For instance, if you run a car dealership, you can promote cheaper cars to the younger audience and have a specific envelope design for that.
Include Call-to-Actions and Icons
Whenever you communicate, you should make sure it’s memorable. This is why printing messages on your envelope paper is a good idea. Apart from the message inside the envelope, you can also communicate using the surface of the envelope.
A good idea would be to use different eye-catching colors to highlight your call to action. For instance, you can print something like ‘Visit our website.’ You can also throw in some social media icons. These are quite recognizable, and they can help you promote your social media platforms and show your clients that you are keeping up with the latest digital marketing trends.
Make Your Envelopes Look Credible
When dealing with existing customers, it helps to ensure that your envelopes are easily recognizable. This is quite easy if you are making DIY envelopes. You can place your logo and branding on the paper to ensure your customers know it’s you as soon as they see it. Apart from being easily recognizable, branded envelopes also communicate that you are a legit business. This can even help foster trust in your brand.
Make a DIY Envelope for Personal Uses
Envelopes also have other uses apart from sending business mail. For instance, you may want to send a letter to a loved one. In such instances, you can figure out how to make an envelope. A homemade envelope will give your letter a personal touch and show that you invested your time and put in some effort. Fortunately, it’s not that difficult to design one. You just have to look at video tutorials on sealing an envelope and what you can do with envelope liners.
Your envelopes don’t have to be white and boring. Adding some interesting designs and deviating from the norm can help set you apart from every other communication your recipients get. Fortunately, there are so many ways to creatively utilize envelopes and bring attention to your business. From using solid colors to designing your DIY envelope with bubbles, polka dots, and different sizes and shapes, your options are only limited by your imagination. If you are a small company, you can even have a team-building project where you make lined envelopes DIY for your clients.
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