Print Media | Is Print Media Still Useful?

Print media was the primary source of information for everyone in the past, and magazines and newspapers were common print media sources. However, we are now experiencing a digital shift as electronic media replaces print media.

Now the question arises: is print media still useful in today’s digital age? 

Let’s delve more into print media, its history, and its relevance in the modern world.

What is Print Media and Its History?

Print media has been around for years. Its definition is simple – dissemination of information using physical publications – newspapers, magazines, brochures, and various printed materials. 

Here’s an overview of the history of print media:

China came into the printing media with its first book in 880 AD. Not stopping here – Johannes Gutenberg’s 1454 invention of the printing press revolutionized mass production. 

Then, in 1770, the Boston Evening Post, America’s first newspaper, helped in the regular dissemination of news. 

Is Print Media Still Useful in Today’s World?

Here are a few points highlighting the advantages of print media in the present world to answer your query of “is print media still useful”:

1. More Engaging

Print media is more engaging than electronic or digital media. It’s easier to read, which is proven by this statistic: Print Media requires 21% less cognitive effort to read and process compared to digital media.

In addition to the reading comfort, turning pages of a magazine, unique printing colors, or feeling the texture of paper brings back nostalgia and a feeling of comfort. 

2. Reach Diverse Demographics

The Internet has taken over the world, yet there’s a major (37%) portion of the world’s population who haven’t used the Internet at all. Print media takes center stage in this situation and maintains its relevance by providing accessibility to all age groups, including seniors.

It ensures that everyone in the world stays updated on the latest trends and has access to information without tending to electronic media.

3. Impacts on Product Purchase Decision 

Print media has a significant impact on product purchase decisions. Direct mail campaigns and door drops, delivered by a friendly postie, inherently cultivate consumer trust. Surprisingly, 82% of consumers place their trust in print advertising, contrasting sharply with the skepticism often associated with digital counterparts.

Print Media Trends 

Here are some of the best print media trends to look at:

1) Texture and Tactile Memory 

Texture and tactile memory have become significant considerations in print media trends. Print materials with unique textures engage the sense of touch, creating a memorable and immersive experience for the audience.

This tactile dimension contributes to enhanced brand recall and leaves a lasting impression.

2) Personalization

Another key trend is the rise of personalized prints in print media. Businesses are tailoring their print materials to individual preferences and demographics, delivering a more targeted and relevant message.

This personal touch captures the audience’s attention and fosters a stronger connection.

3) Combining Print and digital media

A notable trend is the integration of printing with digital marketing strategies. Print materials not only stand as tangible representations of a brand but also serve as effective guides. Hence, consumers are directed to explore the brand further on digital platforms such as websites and social media.

This integration ensures a cohesive brand experience that transcends the boundaries between online and offline engagement.

Learn More about : How to make your own Memorable Journal

Conclusion

Is print media still useful in today’s world? Print media was declining in the past; however, it’s again finding relevance in various industries. Just keep up with the latest trends to be in the new age of print media. 

In case you are a print media company looking to find the best quality papers to deliver information in the best way possible, PaperPapers has you covered. We offer all types of papers and even envelopes to ensure you get your hands on the best stuff.

Get in touch with us today and ensure you engage maximum audience with the best quality papers.