What is Tabloid Paper

When it comes to commercial printing, the size of the paper matters the most. More specifically, it should be big enough to showcase your content without appearing overcrowded. For this purpose, tabloid paper is considered an excellent choice. But what exactly is this type of paper? How is it the best choice for effectively sharing your message?

To answer your queries, this article goes into detail about what tabloids are and why they’re commonly used for printing.

What is Tabloid Paper?

Tabloid paper is a type of paper that offers significantly more space than the standard size. Tabloids generally measure 11 inches by 17 inches, which is larger than two letter-sized sheets of paper. As you can imagine, this size makes tabloids unsuitable for printing confidential documents or school reports. Instead, they’re often used for marketing projects.

Besides their size, tabloids are also characterized by their layout style and content. They typically feature small columns of text and various visual elements that manage to entertain readers. 

Sizes of Tabloid Paper

There are two standard paper sizes of tabloids, both of which are given below:

1. North American Tabloid Size

The North American tabloids typically measure 11 inches by 17 inches. These tabloids are commonly used in Canada and the United States for their compact yet spacious format. They normally use this paper size for producing newspapers, magazines, posters, and brochures.

2. International Tabloid Size

In international areas like Europe, Asia, and Australia, tabloids are referred to as A3-size papers. They measure upto 11.7 inches by 16.5 inches, making them only slightly larger than the North American tabloid. Internationally, this size is considered ideal for printing various publications, including newspapers, magazines, posters, and pamphlets.

Common Uses of Tabloid Paper

Here are some ways tabloid paper is used in our daily life:

1. Newspapers and Magazines

Tabloids are most frequently used for printing newspapers and magazines. This is because its size allows for a more in-depth reporting of recent accounts while also including bold headlines and prominent relevant images. All these features combine to create a reading experience that’s more digestible and visually engaging.

Additionally, tabloid-sized newspapers are favored for their easy handling. Despite their large size, the pages can be folded into a smaller form, making it easier to carry around and read on the go.

2. Advertisements and Brochures

Tabloids provide advertisers with ample space to include eye-catching designs and detailed content in their ads. They especially incorporate impactful visuals, personalized text, and color palettes to capture the audience’s attention. In fact, 78% of readers take action on ads they see in magazines, highlighting the significant influence of well-designed ads.

Similarly, brochures are printed on tabloids to accommodate detailed information on a product or service. The papers offer enough room to thoroughly market the product, including its benefits, customer testimonials, and other relevant imagery. 

3. Promoting Events

Tabloids are highly effective when it comes to promoting special events, conferences, and trade shows. This is because the size of the paper allows advertisers to clearly display instructions relevant to the event. They can go into detail about the events, scheduling plans, information on the speaker, sponsor highlights, and more. 

Besides the advertisers, readers can also benefit from a tabloid format. They’ll be able to receive all relevant information regarding the event in an organized and engaging manner. This makes it easier for them to understand and access event details. 

Conclusion

Tabloids are a versatile medium often used in marketing, publications, and event promotions. Their larger size allows for detailed content and impactful visuals, making them the ideal size for effectively sharing information.

If you’re interested in learning more about tabloids and other types of papers, check us out at PaperPapers. We provide a wide range of high-quality papers that suit all your printing needs and creative projects.