The Pros And Cons Of Using Custom Printed Envelopes
There are many advantages to using custom printed envelopes. For instance, are you aware that people are more likely to open an envelope if it includes a colorful logo? Marketing experts suggest that using custom printed envelopes can enhance your efforts and strengthen your brand image.
Most people don’t give much thought to envelopes. After all, you can just stuff them with a letter, attach a stamp, and send, right? However, once you drop an envelope in the mail, it takes on a life of its own. From that point, the appearance of your envelope will be the determining factor when it comes to whether or not its contents will be read. This means your custom printed envelopes have a huge role to play, and they are a crucial element of your stationery package.
Benefits of Custom Printed Envelopes
When you send a letter, especially for marketing, you will compete with hundreds of companies for your recipient’s attention. Sending a white envelope that looks mundane will not help you stand out of capture your customer’s attention. Chances are they will just throw your envelope away without even checking what’s inside.
If they do check at all, it might be at a time when it won’t benefit you anymore, especially if the content requires urgent attention. In contrast, a custom printed envelope with a professionally chosen color scheme will instantly capture the attention of your customers. This means there will be a higher chance that your envelope will be opened.
1. Custom Envelopes Are Effective Marketing Pieces
A custom printed or branded envelope is more than just a carrier of messages. In its own right, this envelope is a marketing tool. There is a high possibility that the standard plain envelope you are using is costing you a lot of business.
As much as you might be designing appealing marketing content, as long as people don’t read it, your efforts will be going to waste.
That is why you need to break the mold and come up with an appealing envelope design. This will help you foster relationships through customization. Customizing your envelopes also helps you to brand your business through the repetition of appealing colors and images.
This way, your letters will be opened, and your offers will be delivered. Eventually, this delivers more profits to your business.
2. Personalized Marketing
When reaching out to different groups of people, it is important to personalize your messages and tailor them to suit your audience.
Custom printed envelopes are one effective way to do that. Whether you are sending letters to potential customers, existing customers, or businesses you’re working with, customizing your envelope can give you better results.
Most people will only open your envelope if they find something unique about it. Unfortunately, with thousands of companies trying to get everyone’s attention, the average person ends up getting flooded with plain and boring envelopes in their letterboxes daily.
Therefore, unless you manage to trigger some curiosity, it might be unrealistic to expect people to open your unbranded envelopes. On the other hand, if you customize your envelope by placing a unique logo, branding, and colors, you might find your efforts more rewarding.
3. Targets Offline Customers
Currently, the traditional letter methods of marketing are less crowded than digital marketing channels. At most, the average American household receives about two to three unaddressed letters per week.
This means you are more likely to get your message across this way than competing with thousands of electronic messages that are sent daily. This method is especially effective when you customize your envelopes.
Are There Any Cons to Using Custom Printed Envelopes?
There are virtually no disadvantages to using custom envelopes. On the contrary, there is a lot you stand to benefit from by ensuring that your envelopes draw the attention of your recipients. Therefore, whatever disadvantages exist will be of no consequence.
